Archive for January 2013

Confusing Words

Complementary and Complimentary, for starters.  Once I used the words ‘free wifi available’ in hotel copy and was told by the client that it sounded cheap, so I changed the phrase to ‘complementary wifi’, not realizing my mistake. The client then responded in all easy fast online loans caps, ‘USE BRITISH ENGLISH’.  Huh? After staring…

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NY Resolution: Writing Well

Our professional resolution for 2013 is inspired by Joseph Conrad, who said, “My task which I am trying to achieve is, by the power of the written word, to make cheap pay advances you hear, to make you feel — it is, before all, to make you see. That — and no more, and it…

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